American Horror Story: ?6
For AHS: ?6, FX wanted to keep the theme of the season a mystery until the premiere day. We were provided with video teasers and art that ran the gamut from classic horror monsters to wind chimes made of teeth. We leveraged these themes to create social media and digital display executions without showing a single second of footage or images of the actors from the new season.
GRAND CLIO AWARD: TV/Streaming Integrated Campaign
Gold District ADDY Award: 10th District, Social Media Campaign
Gold Austin ADDY Award: Austin, Social Media Campaign
Digital Banner Campaign:
Instagram Mosaic art reveal