Digital Art Direction + Design
The Ask: For AHS: ?6, keep the theme of the season a mystery until the premiere day.
The Idea: We leveraged multiple classic horror themes to create social media and digital display executions without showing a single second of footage or images of the actors from the new season.
The Result: The biggest premiere in AHS + FX’s history.
GRAND CLIO AWARD: TV/Streaming Integrated Campaign
Gold District ADDY Award: 10th District, Social Media Campaign
Gold Austin ADDY Award: Austin, Social Media Campaign
Rich Media Homepage Takeovers
Instagram Art Drop:
To tease this piece of Keyart, we created an Instagram mosaic (right) and took it down after an hour to get people talking. A few hours later we dropped the teaser trailer (below).
As a result, this single Keyart look generated over 200k interactions in 12 hours.