Alie Jackson
MayansCanvas.gif

Mayans MC

Mayans MC Canvas

Project C

 
 

Mayans MC

Art Direction + Design
Illustration + Motion Graphics

The Ask: Create a Facebook Canvas that gives fans an in-depth look at the characters and themes of the show.

The Idea: Mix religious symbolism with motorcycle culture to introduce the characters.

The Execution: I used a few existing stained glass art pieces sent over from FX and teaser spots as a starting point to construct this vertical ad experience. I made a series of frames in the stained glass style that seamlessly transitioned from stained glass into live action footage.

The Result: This particular unit had the HIGHEST ENGAGEMENT across paid social (average user interaction was about 1.5 minutes) for the entire Mayans MC campaign.

Winner: Promax Silver Award

View the Live Canvas on your mobile device below!