Mayans MC Canvas
Art Direction + Design
Illustration + Motion Graphics
The Ask: Create a Facebook Canvas that gives fans an in-depth look at the characters and themes of the show.
The Idea: Mix religious symbolism with motorcycle culture to introduce the characters.
The Execution: I used a few existing stained glass art pieces sent over from FX and teaser spots as a starting point to construct this vertical ad experience. I made a series of frames in the stained glass style that seamlessly transitioned from stained glass into live action footage.
The Result: This particular unit had the HIGHEST ENGAGEMENT across paid social (average user interaction was about 1.5 minutes) for the entire Mayans MC campaign.
Winner: Promax Silver Award
View the Live Canvas on your mobile device below!