Pampers: The ABC’s of PRIDE

Freelance

Art Direction + Design + Motion + Illustration

The Ask: Create a storybook lens with the theme The ABC’s of PRIDE for Pride Month using the Pampers color brand colors.

The Idea: I created an illustrated 360 world to show the ABC’s of PRIDE. Each letter represents a word that has to do with Pride. I created over 100 different illustrations including different scenes, trees, people, animals and environmental elements. When you tap of the letter, VO plays and the word associated with the letter animates in. The city scenes correspond to the meaning of the word.