King C Gillette

Circus Maximus

Creative Direction + Design + Producer

I worked directly with the Circus Maximus team to Direct and Produce the worlds first all inclusive AR Beard Customizer using Snap’s Machine Learning Technology. We wanted to leverage the ML technology to allow users with and without existing facial hair to try on 4 beard styles and embrace their natural hair texture and color while showcasing the versatile King C. Gillette Beard Trimmer.