Snapchat Halloween Lens: Horror Collage

Freelance

Art Direction + Design + Motion + Illustration

The Ask: Reimagine what it means to dress up for halloween.

The Idea: I wanted to stay true to my artistic style and integrate collage and horror elements into the lens. Viewers could tap the screen for a different mask style and flip to the back camera for an abstract 360 experience.

The Result: I was selected from a pool of 150 creators to make a lens that Snapchat posted on their main carousel. The lens generated over 3 million views in 48 hours!