Instagram Filter
Design + Art Direction + AR Build

The Ask: Repurpose an animated video into an Instagram Filter for Amazon Music’s A VOICE IS ALL YOU NEED campaign.

The Idea: Select the most iconic elements of the video that represent Chance the Rapper and loop them around the user’s face.

The Execution: I created a seamless loop of Chance’s 3 Hat and a microphone from the animated spot that rotated around the user. A grainy glow follows the user’s body and a black and white post effect was applied to the segmentation mask.