American Horror Stories

Project C

Senior Art Director + Designer + AR Lead

The Ask: Introduce audiences to the AHS spinoff anthology series American Horror Stories. Develop creative content across digital media display and social channels that delivers on the fear and anticipation that fans expect.

The Idea: We created used a 3D scan of the Rubber Woman from the Keyart, rigged it, and created various movements using a state of the art motion capture suit. We created dozens of custom assets to use across the digital plan. This included a rigged Snapchat Lens, High Impact Digital Takeovers with custom animation, Social Post Disruptors, and more.

The Results: Tweeted by Ryan Murphy “AMERICAN HORROR STORIES has had the most successful launch of any FX on Hulu series to date!”