American Horror Stories

Project C

Senior Art Director + Designer + AR Lead

The Ask: Introduce audiences to American Horror Stories, the highly anticipated AHS spinoff anthology series, through digital creative that delivers the fear and anticipation fans expect while attracting new viewers to the franchise.

The Idea: Horror fans crave immersion—they want to feel like they're part of the terrifying world. We brought the iconic Rubber Woman from the key art to life through cutting-edge technology, creating an interactive horror experience that could follow audiences across every digital touchpoint. By combining 3D scanning, motion capture, and AR technology, we transformed static promotional materials into living, breathing nightmares that fans could encounter anywhere online.

The Execution:

Character Development: Created a detailed 3D scan of the Rubber Woman from the original key art and rigged it for dynamic movement and animation.
Motion Capture Production: Utilized state-of-the-art motion capture technology to create realistic, unsettling movements that brought the character to life across multiple formats.
Multi-Platform Asset Creation: Generated dozens of custom assets optimized for various digital applications:
- Interactive AR: Developed a rigged Snapchat Lens that let users interact directly with the Rubber Woman
- High-Impact Display: Created custom animated digital takeovers that dominated premium web placements
- Social Disruption: Designed social post assets that broke through typical feed patterns with unexpected, horror-driven content
Cross-Channel Integration: Ensured consistent character behavior and visual quality across all digital touchpoints while optimizing for each platform's unique technical requirements.

The Results:

Industry Recognition: Ryan Murphy himself tweeted: "AMERICAN HORROR STORIES has had the most successful launch of any FX on Hulu series to date!"

Technical Innovation: Successfully integrated advanced 3D scanning, motion capture, and AR technology into a cohesive digital marketing campaign, setting new standards for horror franchise promotion.

Franchise Impact: Contributed to the most successful series launch in FX on Hulu's history, demonstrating how innovative creative technology can drive measurable business results for premium content.