Whataburger REtail 2024

Giant Noise

Creative Direction + Executive Producer + Production Designer

THE ASK: Drive awareness and sales for Whatastore.com through a mobile-first advertising campaign that connects with Whataburger's passionate fanbase in the retail space.

THE IDEA: Whataburger fans aren't just loyal, they're obsessed. We leaned into that beautiful obsession by creating mini-campaigns that celebrated the unique, unexpected, and wonderfully odd connections people have with the brand. Rather than one massive campaign, we developed an agile content strategy tied to seasonal moments, brand collaborations, and cultural holidays, allowing us to stay relevant and maintain momentum throughout the year.

THE EXECUTION:

Agile Campaign Strategy: Developed four distinct mini-campaigns throughout 2024, each tailored to specific seasonal launches, brand collaborations, and holiday moments.
Content Production: Generated over 300 individual assets optimized for mobile-first consumption across social platforms.
Influencer Partnerships: Strategically partnered with creators who authentically embodied Whataburger's passionate fanbase to amplify reach and credibility.
Product Integration: Seamlessly tied campaign content to key Whatastore product launches and collaborations, creating natural purchase pathways without feeling overly promotional.
Cross-Platform Strategy: Leveraged insights about Whatastore consumers to optimize content distribution and engagement across multiple social channels.

THE RESULT:

Campaign Volume: Successfully launched 4 comprehensive mini-campaigns throughout 2024
Content Scale: Generated over 300 optimized assets for mobile and social platforms
Brand Impact: Achieved massive awareness growth for Whatastore.com
Revenue Growth: Drove significant sales increases across key product launches and collaborations
Strategic Foundation: Established a scalable content model that maintains year-round engagement and sales momentum