Footaction + Adidas
Freelance
Art Direction + Design + Motion + Build
The Ask: Create an Instagram AR filter that authentically celebrates Women's History Month while seamlessly integrating both Footaction and Adidas brand elements.
The Idea: Women's History Month campaigns often feel corporate and disconnected from real celebration. I wanted to create something that felt genuinely celebratory while honoring both brands' aesthetics. By blending Footaction and Adidas brand assets with my personal AR art style, I created a filter that felt like authentic artistic expression rather than traditional branded content.
The Execution:
Brand Integration: Seamlessly merged Footaction and Adidas visual elements while maintaining each brand's distinct identity within the AR experience.
Personal Style Integration: Applied my signature AR art aesthetic to create a unique visual language that elevated standard brand assets into artistic expression.
Technical Development: Handled complete end-to-end production from initial concept through final Instagram filter deployment, ensuring optimal performance and user experience.
The Results:
Influencer Adoption: The filter was organically adopted by women lifestyle and sneaker influencers, demonstrating authentic appeal beyond paid partnerships and reaching target audiences through trusted voices in the community.
Authentic Brand Collaboration: Successfully created branded content that felt like genuine artistic expression rather than traditional advertising, demonstrating how personal creative style can elevate commercial work.
Technical Execution: Delivered a fully functional Instagram AR filter that met both brands' requirements while maintaining artistic integrity and smooth user experience.
